Audit checklist
An estate planning SEO audit should not stop at title tags. It needs to prove that the firm is crawlable, credible, locally validated, review-supported, directory-consistent, and easy to contact.
Related resources
Crawl
Technical base
Indexability, metadata, canonical URLs, and sitemap coverage come first.
Local
Trust base
GBP, reviews, and directories corroborate the firm.
CTA
Lead path
Audit findings should connect to report requests and consultations.
Each guide is built around a decision a law firm owner is already researching: what to fix, what to buy, who to trust, and how AI search changes the organic growth plan.
Confirm crawl access, metadata, canonical URLs, XML sitemap inclusion, robots rules, page speed, mobile layout, internal links, and schema that matches visible content.
Review Google Business Profile categories, services, photos, hours, appointment links, reviews, review responses, NAP consistency, directories, state bar pages, Avvo, Justia, and FindLaw.
Map will vs trust, living trust, power of attorney, trust funding, Medicaid, seminar, probate, and local pages. Each page should answer the question, link internally, and route qualified firm owners to /report.
These FAQs are intentionally written as plain questions, because that is how people search and how AI tools summarize answers.
The next step is localizing this same structure by practice area and metro: city prompts, local proof, service-area details, and the report CTA.
Check whether core pages can be crawled, indexed, internally linked, and understood through metadata, canonical URLs, and schema.
AI and local search systems may use third-party corroboration. Directory contradictions can weaken trust signals.
Yes. The free report at /report turns the checklist into an AI/search visibility snapshot for the firm market.
We will test the prompts, map the cited sources, and show the first fixes that can make your firm easier to recommend.