Free Webinar: How Law Firms Are Getting Cited by AI Search

Free diagnostic

Law Firm AI Search Audit

Most firms know where they rank in Google. Almost none know whether AI search recommends them when a prospect asks who to call in their city. The audit shows the answer, the trusted sources, and the first fixes that can move your firm into the recommendation set.

4

AI/search surfaces checked

ChatGPT, Google AI Overviews, Perplexity, and Claude search behavior.

1 day

Manual turnaround

A real review, not an automated crawler report.

5 fixes

Prioritized actions

The first improvements we would ship for your firm.

What this page helps a law firm decide

Each guide is built around a decision a law firm owner is already researching: what to fix, what to buy, who to trust, and how AI search changes the organic growth plan.

1

What the audit tests

We run practical prompts across your practice area, city, and buyer journey. The goal is not a vanity score; it is a clear check of which firms get recommended, which pages get trusted, and where your own digital footprint is too weak to rank.

  • Recommendation prompts such as """best estate planning attorney in Miami""" or """who should I call after a truck accident in Houston."""
  • Problem prompts such as """does a will avoid probate""" or """my workers comp claim was denied."""
  • Source-level review of firm pages, attorney bios, reviews, directories, local news, FAQs, and schema.
2

Why this matters before spending more on SEO

Traditional SEO reports often stop at rankings, impressions, and traffic. AI search exposes a different question: is your firm represented as a credible answer? If the answer engines cite competitors, directories, or generic articles instead of your site, more blog posts alone will not fix the gap.

  • Find the specific content formats AI search already trusts in your market.
  • Identify missing trust signals before a large content build.
  • Prioritize fixes by AI search ranking potential, not just keyword volume.
3

What you get back

The audit is designed to be useful even if we never work together. You get a short market snapshot, the prompt set tested, who appeared, the likely source reasons, and the first five fixes we would make.

Questions prospects and firm owners ask before they trust the answer

These FAQs are intentionally written as plain questions, because that is how people search and how AI tools summarize answers.

The next step is localizing this same structure by practice area and metro: city prompts, local proof, service-area details, and the report CTA.

Is this just a normal SEO audit?

No. A normal SEO audit checks titles, crawl issues, rankings, and links. This audit checks whether AI systems can identify your firm as a credible local recommendation and which sources make that possible.

Do you need access to our website or analytics?

No access is needed for the first audit. We use public-facing evidence: your website, Google presence, directories, review footprint, content, structured data, and how AI systems summarize your market.

What happens after the audit?

You can use it internally, send it to your current vendor, or book a strategy call. The audit CTA stays first because it gives both sides a real market diagnosis before any sales conversation.

See what AI recommends in your market.

We will test the prompts, map the cited sources, and show the first fixes that can make your firm easier to recommend.

Get Your Free AI Audit